Western North Carolina BBQ Pork Rub

Ingredients:

• 1/4 cup paprika
• 2 tablespoons brown sugar
• 2 tablespoons kosher salt
• 1 tablespoon black pepper
• 1 tablespoon chili powder ???
• 1 tablespoon garlic powder
• 1 tablespoon onion powder
• 1 teaspoon ground cumin
• 1 teaspoon dry mustard
• 1/2 teaspoon cayenne pepper (adjust to taste for heat)
• 1-2 tablespoons finely ground espresso or dark roast coffee (adjust to taste)

Instructions:

1. In a mixing bowl, combine all the dry ingredients: paprika, brown sugar, kosher salt, black pepper, chili powder, garlic powder, onion powder, ground cumin, dry mustard, cayenne pepper, and finely ground espresso or coffee.
2. Mix well to ensure that all the spices and coffee are evenly distributed. You can adjust the amount of coffee to control the level of coffee flavor according to your preference.
3. Prepare your pork shoulder by trimming any excess fat and applying a light coat of yellow mustard to help the rub adhere.
4. Generously rub the coffee-infused spice mixture onto the pork shoulder, making sure to coat all sides. Use your hands to press the rub into the meat, creating a flavorful crust.

Coffee Concentrate mixed with apple cider vinegar and Worcestershire sauce as binder?